Tell The Truth! Campaign

In conversations with the practice it emerged that the practice had developed its own charter for conversations around sustainability in the built environment following engagement with the Global Climate Strike alongside other architects.

Given the practice's longstanding commitment to sustainability and iteratively improving build technology and build performance a spontaneous brief emerged to promote the charter as a means of amplifying the practice's voice, spreading positive messages about sustainability and encouraging greater proactivity across the sector.

The charter was centred on one of Extinction Rebellion's key messages:
simply 'Tell The Truth'.

The charter was promoted in the press and also provided clear background information the practice could point to in a series of secured panel appearances.